Dixie Grace Jackson is the visionary founder of Dixie Grace’s Boiled Peanuts, a premium plant-based snack brand born from both purpose and divine calling. Inspired by a serendipitous discovery of boiled peanuts during a Southern road trip, Dixie saw a rare opportunity: a centuries-old cultural treasure reimagined with modern sensibility. Today, she brings this heritage snack to the world through artisanal, grab-and-go packaging that is vegan, gluten-free, non-GMO, and microwavable.

Her entrepreneurial spirit runs deep. Raised between the East and West coasts by a resilient single mother and steeped in the legacy of generational entrepreneurs – from music teachers to salon owners – Dixie learned early on the power of independence and forging one’s own path. She built a successful career as a senior planning engineer working with major corporations like Boeing, General Electric, and Qatar Rail, but was given a gift later in life by discovering her definite purpose in life – sharing the goodness of boiled peanuts with the world.

Dixie’s background in systems thinking and large-scale project management has uniquely equipped her to transform food innovation. She applies the same methodological precision to her brand as she did to engineering feats while reveling in the freedom to express her artistry through flavors and cultural connections. At its core, this translates into a powerful belief: real innovation lies not in reinventing the wheel, but in recognizing value already embedded in cultural traditions and amplifying it through modern techniques. Dixie believes that a product must add something good to the world and be good for all involved, as evidenced by her commitment to sustainability and ethical business practices.

Under her leadership, Dixie Grace’s has garnered significant recognition. The brand debuted a revolutionary plant-based protein line at both the 2024 Summer Fancy Food Show and the 2025 Winter Fancy Food Show, impressing the specialty food community with its Better-For-You, flavorful profile and sustainable practices made with simple, wholesome ingredients. This includes two core flavors – Original and Hot & Spicy – with a Brown Sugar variety coming soon. Her booth presence and product trajectory reflect her growing authority in CPG innovation. In 2025, Dixie made history by founding National Boiled Peanuts Day, solidifying her role as both a culinary innovator and cultural curator. As the first Black entrepreneur to commercialize the peanut since George Washington Carver, she boldly reclaims a legacy with a modern twist. At the heart of it all, Dixie remains grounded in faith, purpose, and a commitment to quality, tradition and innovation. When not driving her brand forward, she’s a devoted dog mom to Claudia, her fur baby and loyal sidekick.